【專題】 首屆北京798國(guó)際版畫(huà)博覽交易會(huì)

百雅軒是中國(guó)領(lǐng)先的藝術(shù)家推廣機(jī)構(gòu)和藝術(shù)品運(yùn)營(yíng)機(jī)構(gòu)。由李大鈞先生創(chuàng)辦于2003年。致力于推廣中國(guó)最有價(jià)值和最有潛力的藝術(shù)家的藝術(shù)，致力于建立面向世界的頂級(jí)藝術(shù)資源和藝術(shù)品整合運(yùn)營(yíng)平臺(tái)，致力于藝術(shù)產(chǎn)業(yè)化創(chuàng)新實(shí)踐。其核心業(yè)務(wù)涉及連鎖畫(huà)廊、藝術(shù)授權(quán)、版畫(huà)出版、藝術(shù)傳播、藝術(shù)基金、藝術(shù)品投資顧問(wèn)、藝術(shù)衍生品、藝術(shù)沙龍等領(lǐng)域。百雅軒百雅軒798藝術(shù)中心是百雅軒文化藝術(shù)機(jī)構(gòu)直屬部門，是百雅軒連鎖畫(huà)廊計(jì)劃的旗艦畫(huà)廊。2010年12月18日開(kāi)幕。位于北京798藝術(shù)區(qū)中心區(qū)北部一座完整的歷史建筑。該建筑于1954——1957年由德國(guó)包豪斯學(xué)派的建筑機(jī)構(gòu)援助設(shè)計(jì)建成，曾經(jīng)是該地區(qū)718聯(lián)合廠（798前身）公共大食堂和活動(dòng)禮堂，是798藝術(shù)區(qū)屈指可數(shù)的標(biāo)志型建筑。

百雅軒798藝術(shù)中心將立足于“經(jīng)典”與“創(chuàng)造”，“多元”與“開(kāi)放”,“主體”與“主場(chǎng)”的價(jià)值定位，致力于打造成為中國(guó)當(dāng)代的重要藝術(shù)推廣平臺(tái)和有影響力的藝術(shù)市場(chǎng)陣地，致力于中外文化交流和藝術(shù)產(chǎn)業(yè)化的創(chuàng)新實(shí)踐。

百雅軒798藝術(shù)中心的裝修改造工程由王懷慶、劉巨德等藝術(shù)家精心設(shè)計(jì)指導(dǎo)，建成為一座內(nèi)外環(huán)境俱佳的現(xiàn)代藝術(shù)展廳。展廳中心層高8米，跨度20米，縱深80多米，中心展覽大廳面積達(dá)700多平米。部分區(qū)域經(jīng)改造為兩層展廳，展廳總面積2000多平米，適合舉辦大型展覽和活動(dòng)。除了藝術(shù)展廳，還辟有藝術(shù)品商店、咖啡廳、會(huì)議室、閱覽室等功能區(qū)。

雅軒文化藝術(shù)機(jī)構(gòu)于2011年10月推出“百雅軒版畫(huà)空間”連鎖計(jì)劃，計(jì)劃在未來(lái)3年內(nèi)，在國(guó)內(nèi)外的重要區(qū)域、主要城市設(shè)立100家以上“百雅軒版畫(huà)空間”。借首屆北京798版交會(huì)的時(shí)機(jī)隆重推出這個(gè)品牌，突破傳統(tǒng)的概念，以一個(gè)全新的經(jīng)營(yíng)模式與理念投入市場(chǎng)，進(jìn)行連鎖加盟、對(duì)外合作的計(jì)劃。“百雅軒版畫(huà)”的品牌在行業(yè)中已具備一定的影響力，推出百雅軒版畫(huà)空間全國(guó)連鎖計(jì)劃，強(qiáng)化百雅軒文化藝術(shù)機(jī)構(gòu)的合作能力。這將會(huì)是版畫(huà)行業(yè)市場(chǎng)發(fā)展中的一個(gè)重要的推動(dòng)力量，也是首屆北京798版交會(huì)的一個(gè)亮點(diǎn)。

Baiyaxuan 798 Art Center

Baiyaxuan 798 Art Center is directly affiliated to Baiyaxuan Art & Cultural Institute and is a flagship gallery of Baiyaxuan’s program of chain galleries. Opened on December 18, 2010, Baiyaxuan 798 Art Center is located at an intact historical building in the northern part of Beijing 798 Art Zone. The building, constructed with assistance by architectural institution of German Bauhaus school, was previously public communal dining hall and auditorium of 718 Joint Factory (predecessor of 798 Art Zone) and is one of the few landmark buildings in 798 Art Zone.

Baiyaxuan 798 Art Center, based on the value orientation of being "subject" & "venue", "classic" & "creative" and "diversified" & "open", is committed to building an important art promoting platform and influential art market position in Contemporary China and is devoted to domestic and foreign cultural exchange and innovative practice of art industrialization.

Baiyaxuan 798 Art Center, whose fitment and reconstruction project was designed with the guidance of such artists as Wang Huaiqing and Liu Jude, is a modern art exhibition hall with excellent interior and exterior conditions. The exhibition hall, with height of 8 meters, span of 20 meters and vertical depth of more than 80 meters, covers a total area of over 2,000 sq. meters. The central exhibition hall covers an area of more than 700 sq. meters, and some other sections of the hall have been reconstructed into two-storey exhibition hall, which are available for large-scale exhibitions and activities. In addition to art exhibition hall, the building involves such functional areas as art shop, cafe, meeting room, reading room, etc.