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【3、優(yōu)秀的設計是美的。Good Design is aesthetic.】產品的美感是實用性不可或缺的一部分，因為每天使用的產品都無時無刻的影響著人類和我們的生活。但是只有精湛的東西才可能是美的。 The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.
（RT 20 tischsuper收音機, 1961,Dieter Rams為博朗公司設計）
【4、優(yōu)秀的設計使產品更容易被讀懂。 Good Design helps a product be understood.】優(yōu)秀的設計讓產品的結構清晰明了。更強大的是它能讓產品自己說話。最好是一切能夠不解自明。 It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual.
（T 1000 收音機, 1963, Dieter Rams為博朗公司設計）
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