|
5月9日 11:00-12:30
【媒體項(xiàng)目】UCCA-《0086》雜志“愛品牌”系列 7: PUMA: 藝術(shù)與設(shè)計(jì)導(dǎo)向營銷
報(bào)告廳/活動(dòng)免費(fèi)/中英文講座
在1970年代和80年代，憑借與足球傳奇貝利、馬拉多納和德國網(wǎng)球英雄鮑里斯·貝克爾的合作，PUMA是世界上最吸引人的運(yùn)動(dòng)用品品牌。然而在90年代初，PUMA陷入了困境。通過運(yùn)用創(chuàng)新設(shè)計(jì)將藝術(shù)，時(shí)尚，音樂和運(yùn)動(dòng)融合起來，PUMA走出了困境并創(chuàng)造了以生活方式為本的新營銷方式。在我們的愛品牌系列 ，PUMA亞太區(qū)市場營銷總監(jiān)Christoph Peter-Isenbuerger先生將和觀眾們分享PUMA品牌重新出發(fā)的故事，并討論P(yáng)UMA未來幾年在亞洲的計(jì)劃和想法。
May 9, 11:00-12:30
【Press Project 】UCCA-0086 Magazine Series “Love Brands” 7: PUMA: Art and Design - Oriented Marketing
Auditorium / Entry Free / Chinese & English
Associated with football legend Pele, pop icon Madona and German tennis star Boris Becker; PUMA was one of the most admired sports brands in the world in the 70s and 80s. Then came the early 90s and PUMA struggled, the brand was re-launched through innovative design and the mix of art, fashion, music and sport; creating a new segment called sport lifestyle. In our Love Brand Series, PUMA’s Marketing Head of Asian Pacific Mr. Christoph Isenbuerger will talk about how the brand was re-launched and its plans for Asia in the near future.
5月9日 14:00-16:00
【文化項(xiàng)目】“民藝振興”——CHP系列 4：梁思成林徽因故居保護(hù)——公眾參與的力量
大客廳/講座免費(fèi)/中文講座
在這次保護(hù)工作中，公眾、民間機(jī)構(gòu)、媒體、專家共同發(fā)力，從各自角度、不同領(lǐng)域推動(dòng)事情的進(jìn)展。而公眾參與在整個(gè)事件中的作用尤為突出，可以說，這是一次公眾參與的絕對勝利。
此次，CHP攜志愿者、文保專家講述公眾如何運(yùn)用法律和發(fā)揮自身專業(yè)優(yōu)勢參與并推動(dòng)文保工作。
May 9, 14:00-16:00
【Culture Program】“Rebirth of Folk Art” - CHP Cooperation Series 4: Former Residence of Liang Sicheng and Lin Huiyin Protection - The Power of Public Participation
La Suite / Entry Free / In Chinese Only
CHP, along with project volunteers and experts, demonstrated to the public how to exercise their legal rights and professional advantages to participate in and promote cultural preservation. Most importantly, this gave the public the opportunity to be involved in this issue – which would not have happened if this dialogue had not taken place.
5月13日 14:00-15:30
【文化項(xiàng)目】“中國新設(shè)計(jì)”系列 27：全球化語境下的中國本土建筑創(chuàng)作實(shí)踐
報(bào)告廳/講座免費(fèi)/中文講座
本講選取了十幾位活躍于中國當(dāng)代建筑界的青年建筑師及其作品，從項(xiàng)目背景、設(shè)計(jì)思想、設(shè)計(jì)手法等多方位、多角度地展示各個(gè)建筑作品的內(nèi)在涵義，試圖梳理出中國當(dāng)代建筑發(fā)展的一條清晰脈絡(luò)。
May 13, 14:00-15:30
【Culture Program】Series “China New Design” 27: On Chinese Regional Architecture Practice in the Context of Globalization
Auditorium / Entry Free / In Chinese Only
In this lecture, nearly twenty Chinese young architects and their works are reviewed to analyze their significance and the history of contemporary architecture in China.
|
