【5、優(yōu)秀的設(shè)計(jì)是毫無(wú)妨礙的。Good Design is unobtrusive.】 產(chǎn)品要像工具一樣能夠達(dá)成某種目的。它們既不是裝飾物也不是藝術(shù)品。因此它們應(yīng)該是中庸的,帶有約束的,這樣會(huì)給使用者的個(gè)性表現(xiàn)上留有一定空間。
Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-expression.
(圓柱形T2打火機(jī), 1968,Dieter Rams為博朗公司設(shè)計(jì))
【6、優(yōu)秀的設(shè)計(jì)是誠(chéng)實(shí)的。Good Design is honest.】不要夸張產(chǎn)品本身的創(chuàng)意,功能的強(qiáng)大和其價(jià)值。也不要試圖用實(shí)現(xiàn)不了的承諾去欺騙消費(fèi)者。 An honestly-designed product must not claim features it does not have – being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users.
(L 450 平板揚(yáng)聲器,TG 60開盤式錄音機(jī)和TS 45控制器, 1962-64,Dieter Rams為博朗公司設(shè)計(jì))
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