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德國工業(yè)設(shè)計(jì)大師 Dieter Rams 的十條優(yōu)秀設(shè)計(jì)準(zhǔn)則
【1、優(yōu)秀的設(shè)計(jì)應(yīng)該是創(chuàng)新的。Good design is innovative.】創(chuàng)新的可能性是永遠(yuǎn)存在并且不會(huì)消耗殆盡的。科技日新月異的發(fā)展不斷為創(chuàng)新設(shè)計(jì)提供了嶄新的機(jī)會(huì)。同時(shí)創(chuàng)新設(shè)計(jì)總是伴隨著科技的進(jìn)步而向前發(fā)展，永遠(yuǎn)不會(huì)完結(jié)。 It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.
（TP 1 收音機(jī)/唱機(jī)組合, 1959,Dieter Rams為博朗公司設(shè)計(jì)）
【2、優(yōu)秀的設(shè)計(jì)讓產(chǎn)品更加實(shí)用。 Good Design makes a product useful.】 產(chǎn)品買來是要使用的。至少要滿足某些基本標(biāo)準(zhǔn),，不但是功能，也要體現(xiàn)在用戶的購買心里和產(chǎn)品的審美上。優(yōu)秀的設(shè)計(jì)強(qiáng)調(diào)實(shí)用性的同時(shí)也不能忽略其它方面，不然產(chǎn)品就會(huì)大打折扣。 A product is bought in order to be used. It must serve a defined purpose – in both primary and additional functions. The most important task of design is to optimise the utility of a product.
（MPZ 21 multipress榨汁機(jī), 1972,Dieter Rams and Jürgen Greubel為博朗公司設(shè)計(jì)）
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